chrysler advert
Toyota’s Lexus rapped over hybrid car advert
Topper Limousine. LONDON (AFP) - A newspaper advert in which Toyota’s Lexus indulgence car line claimed one of its hybrid vehicles was “better for today’s climate” breached advertising rules, a watchdog ruled Wednesday. Car-card
The Advertising Standards Authority (ASA) upheld complaints made by readers of a cram ad for the Lexus RX 400H that stated it was “Accurate for today’s climate (and tomorrow’s)”, and added: “Driving the the public’s first luxury hybrid SUV makes environmental, and trade, sense.”
The watchdog said the advert had disturbed rules regarding truthfulness and environmental claims, and added that readers would expected conclude that the car had little or no impact on the circumstances.
Lexus defended the advertisement, however, insisting it was intended to reach readers on contrasting levels by referring to economic conditions as well as an put up for sale to buy the car.
The company has since amended the ad, however, and it now states the car is “Unalloyed for today’s economic ambience (and tomorrow’s)” and removes references to it making environmental and mercantile sense.
Lexus was launched by Toyota in 1999 for the North American market-place, and was later expanded elsewhere, though was only introduced in Japan in 2005.
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chrysler advert in the Blogs
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