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Car Choice May Indicate Voting Preference
Does what you induce determine who you will vote for? According to new take the measure of, it might.
According to a Kelley Blue Libretto Marketing Research study, the name brand and segment of car owned by voters is coupled to their preference in presidential candidates.
Republican Sen. John McCain rates turbulent among domestic and luxury owners, while his Autonomous rival, Sen. Barack Obama, leads among owners of bring in vehicles.
Full-size truck owners also cant toward McCain, while wagon owners favored Obama.
"McCain's suit among owners of domestics and large trucks and SUVs is well in line with where we see a majority of those vehicles selling -– in the traditionally Republican 'red' states," said Rick Wainschel, postpositive major vice president of marketing and analytics for Kelley Dejected Book and kbb.com. "With import and hybrid owners typically favoring Obama, this also aligns with balanced sales of these types of vehicles in predominately Representative 'blue' states."
Among the domestic brands, owners of GMC (61 percent), Chevrolet (60 percent), Buick and Veer (each at 58 percent), as well as Ford (57 percent) vehicles are the highest in favor of McCain. In the indulgence vehicle segment, McCain leads among Lexus, Infinity, BMW, and Lincoln owners at 52 percent each, although I conscious an attorney who "acts Republican" but swings atypical liberal Democrat.
Obama leads McCain among owners of suggestion vehicles with the highest ratings for the Mini (70 percent), Subaru (61 percent), and Saab (59 percent). Fifty percent of Honda owners map on voting for Obama, 10 points higher than McCain.
McCain receives the highest reinforcement from full-size truck (66 percent), full-judge SUV (61 percent) and luxury SUV (61 percent) owners. Obama leads McCain among opulence station wagon (59 percent), status wagon and sport wagon (55 percent), hatchback (52 percent) and extravagance crossover vehicle (52 percent) owners. Among owners of mixture vehicles, Obama leads McCain 48-39 percent.
The relations between car ownership and Presidential candidates can also be seen in both the Popular and Republican campaigns. Republican rallies often elevate the idea of "drill, baby, tutor," which may link gas-guzzling truck and SUV owners to McCain. On the other hold, Obama has stressed the importance of putting more well off toward wind, solar, and other alternative forms of animation, which may relate to his popularity among hybrid owners.
Kelley Dejected Book Marketing Research also conducted this scrutinize for the 2000 and 2004 Presidential elections, and accurately predicted the results. Eight years ago, the examine predicted George W. Bush would take the begin over Al Gore. In 2004, the results revealed Bush would win over Sen. John Kerry.
"Car ownership says a lot about a in the flesh, and can even be an indicator who they are likely to vote for," added Wainschel. "If consumers are involved about the environment, they may choose a more eco-friendly conveyance, like a hybrid, and vote for the entrant with a favorable stance on energy. Consumers' values colliding their purchasing decisions and reflect their preferences in state leaders."
The latest study from Kelley Risqu Book Marketing Research was conducted Sept. 19-Oct. 8 on among 11,142 agency owners planning to vote in the presidential voting.
Walter
Source: Kelly Filthy Book
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