buying honda cars

Unattractive at Any Speed

This bit caught my eye, via Paul Ingrassia’s diagnosis of Detroit’s woes in the WSJ (”a rumour of hubris, missed opportunities, fatal decisions and flawed leadership of almost biblical proportions”):

“For all the Pinto’s evil, perhaps no car better captured America’s decade-desire haplessness than the pug-ugly AMC Gremlin, which debuted in 1970 and died — mercifully — in 1980. The Gremlin’s pattern, fittingly, was first sketched out by an American Motors author on the back of a Northwest Airlines air-sickness bag.”

Adventures after the jump…
(thanks Jack!)

With hardly ever fanfare, a new car factory opened in America earlier this month. The new Honda fitting plant in Greensburg, Ind., will produce 200,000 compacted Civic models annually after reaching full duty late next year. The contrast couldn’t be starker between Detroit’s woes and the continuing U.S. augmentation of Japanese, German and Korean car companies — in both supermarket share and manufacturing capacity. There are two American auto industries, one as a rule thriving and the other drastically shrinking.

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Hummer
Ron Kimball Photography
Hummer
Hummer

The shrinking is accelerating dramatically. Reasonable yesterday Chrysler said it would ax 25% of its silver-collar employees, about 5,000 people, next month. Across the board Motors is cutting thousands more jobs and a mark of management benefits, including equivalent contributions to retirement savings plans. The two ailing car companies are exploring a thinkable merger in hopes of reaping the synergies that so infamously eluded the DaimlerChrysler amalgamating a decade ago. Last summer GM sought to join with Ford, only to be rebuffed. Billionaire investor Kirk Kerkorian started selling his involvement in Ford last week after the value of his investment plunged by two-thirds since he bought the breeding last spring. All this indicates the extent of Detroit’s anxiousness. The Detroit Three (no longer the Big Three) are adamantly denying bankruptcy rumors, but there’s no denying that their very survival hangs in the steady.

This situation doesn’t stop from the recent meltdown in banking and the markets. GM, Ford and Chrysler have been losing billions since 2005, when the U.S. restraint was still healthy. The financial crisis does, however, greatly exacerbate Detroit’s woes. As car sales overwhelm — both in the U.S. and in Detroit’s once-booming abroad markets — it’s becoming barely impossible for the companies to cut costs irresponsible enough to keep pace with the evaporation of their revenue. All three companies, once the very banner of American economic might, need new fine, but their options for raising it are limited.

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Memorable cars

Domestic carmakers have produced a extensive line of memorable vehicles, but not all have been winners. Spread the image to see a chart of some of Detroit’s intrigue successes and failures from the past 50 years.
Noteworthy cars
Memorable cars

In all this lies a tale of hubris, missed opportunities, catastrophic decisions and flawed leadership of almost biblical proportions. In the poop indeed, for the last 30 years Detroit has gone astray, repented, gone astray and repented again in a succession not unlike the Israelites in the Book of Exodus.

It wasn’t that American auto executives were always malicious and crack-brained while the Japanese were always enlightened and smart. Japanese car companies have made fertility of mistakes, most recently Toyota’s ill-timed move into full-sized pickup trucks and SUVs. But proper as America didn’t empathize with the depth of ethnic and religious divisions in Iraq, Detroit failed to make heads — or at least to address — the essential nature of its Japanese competition. Japan’s car companies, and more recently the Germans and Koreans, gained a competitive help largely by forging an alliance with American workers.

Detroit, meanwhile, has remained mired in shared mistrust with the United Auto Workers fraternity. While the suspicion has abated somewhat in up to date years, it never has disappeared — which is why Detroit’s factories be there vastly more cumbersome to manage than the factories of strange car companies in the U.S.

The result of this burden, and of other failures, has been catastrophic. Because of it, Detroit remains saddled with a expenditure structure that prevents making profits on any vehicles besides gas-guzzling trucks and SUVs. That was amercement during the SUV boom, just as owning Enron house was terrific until that infamous company crashed. But then Enron stockholders who hadn’t diversified their portfolios were wiped out. Now Detroit lacks a diversified beginning of profits — i.e. small cars, midsize sedans, etc. — and is scrambling to keep a similar fate. It’s tremendously unlikely that all three companies will survive.

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Chrysler’s 2009 Elude Ram pickups.
Associated Press

Workers at a Habitual Motors plant assemble the Pontiac Solstice in 2005.
Chrysler’s 2009 Shift Ram pickups.
Chrysler’s 2009 Veer Ram pickups.

Two incidents in 1936 and 1937 formed this undying labor-management divide: the sit-down go at GM’s factories in Flint, Mich., and the Combat of the Overpass in Detroit, in which Ford goons lash up union organizers. But the United Auto Workers prevailed, and as the GM-Ford-Chrysler oligopoly emerged in the 1940s, the syndicate gained a labor monopoly in American auto factories. As costs increased, the companies routinely passed them on to U.S. consumers, who had as good as no alternatives in buying cars.

That’s how things stood entering the 1970s, a decade that brought America Watergate, thwart in Vietnam, two oil crises, inflation, stagflation, the Iran surety crisis and malaise. (Not to mention “The Brady Group” and bell-bottom pants.) In Detroit, in the thick of worker alienation and the “titillating-collar blues,” Chevies, Fords and Plymouths rattled, rusted and rolled over — and those were the profit ones. The Ford Pinto’s gas tank was likely to explode into flames when the car was hit from the rear, making the Pinto the announcement product for corporate callousness. In 1978, after three Indiana girls burned to finish when their Pinto got rear-ended, Ford became the first enterprise to be indicted for reckless homicide. The entourage later was acquitted, but public notion judged the Pinto guilty.

For all the Pinto’s hatred, perhaps no car better captured America’s decade-want haplessness than the pug-ugly AMC Gremlin, which debuted in 1970 and died — mercifully — in 1980. The Gremlin’s status, fittingly, was first sketched out by an American Motors interior decorator on the back of a Northwest Airlines air-sickness bag. On Aug. 20, 1979, 18-year-old Brad Alty, modern out of high school in Mechanicsburg, Ohio, was driving his Gremlin to travail when the car broke down. He was two-and-a-half hours unpunctual to his first day on the job at a new motorcycle factory that Honda Motor was fissure in central Ohio.

For the next few weeks, Mr. Alty and his 63 co-workers did bantam but sweep floors and paint them with yellow lines. Then they started structure three to five motorcycles a day. And at the end of each day they would disassemble each bike, in smithereens by piece, to evaluate the workmanship. Mr. Alty hated it, and he kept getting tribulation from his older brother for working for a Japanese companionship. “I thought I had made a mistake by thriving to work there,” he recalled recently. “It was like, ‘What the heck am I doing here?’ ”

But Mr. Alty stuck with it, and Honda stuck with him. Honda’s licit goal was to build cars in America, but the motorcycle plant allowed it to analysis the mettle of American workers for a sensible investment. The workers passed the assay. Honda started building Accords in Ohio in November 1982. Ironically, some U.S. Honda dealers in reality protested that they wanted to sell only Accords made in Japan. But the characteristic of the Ohio-made cars was soon confirmed.

Nissan, Toyota and other Japanese car companies lickety-split started building factories in America, followed by German and Korean auto makers. There are now 16 alien-owned assembly plants in the U.S., and many more that body engines, transmissions and other components. The UAW hasn’t organized many of them, the water exceptions being plants that began as partnerships between a U.S. and Japanese auto maker, where the trust was “grandfathered” in. As Detroit’s oligopoly was sporadic out of order, so was the UAW’s labor monopoly in the auto enterprise. The big winner was the car-buying public.

Meanwhile, in the same year that Honda started erection cars in Ohio, General Motors asked the UAW for wage concessions to nick ease the company’s fiscal straits. But on the same day that UAW members voted imprimatur, GM Chairman Roger B. Smith unveiled a new pattern that made it easier for him and other executives to earn bonuses. It was a consequential blunder.

In 1987, when I was this newspaper’s Detroit chiffonier chief, Mr. Smith asked me to visit several GM factories to view first-hand how the entourage’s relationship with its workers had improved. At the GM apparatus plant in Tonawanda, N.Y., near Buffalo, I got panegyrical reports about the dawn of a new spirit of backup. Then I asked to visit the men’s area, and was stunned to see that there were two: one for hourly workers, and a other one for management. I used the hourly men’s loo.

Meanwhile, Mr. Smith was irritating to transform GM with a high-tech spending display. At GM’s factory in Hamtramck, Mich., the automated guided vehicles that were hypothetical to replaced old-fashioned fork lifts sat as still as stones, because the programming algorithms were too confused. The spray-painting robots turned their nozzles on each other as opposed to of the cars.

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