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Chevrolet Takes All-New Traverse Crossover To The World Series
For the third consecutive year, Chevrolet teams up with Vital League Baseball’s Just ecstatic Series to hit another vehicle out of the ballpark - the all-new Chevrolet Roam crossover. In addition to a brand-new TV make out that debuts tonight during the Chevy Pre-Racket Show and Game One on Fox, Chevy is expanding its multi-media, MLB postseason blitz to insert the Traverse to millions of baseball fans.
Structure upon the Traverse theme of “Everything you’ve ever wished for … and then some” because of its fragment-leading cargo room and stimulate-efficiency, the promotion includes an time for fans to visit www.worldseries.com/chevy for a certainty to win a trip to the 2009 All-Star Meeting. Visitors will learn more about the Traverse and download a accepted ticket for the first four World Series games on Oct. 22, 23, 25 and 26. Amiable ticket numbers will be revealed complete during the game broadcasts.
“We successfully used the defunct two MLB postseasons to engage baseball fans in maintenance of the Chevy Silverado and Chevy Malibu. This year, as the all-new Criss-cross steps up to the plate, we’ll environment fans with on-air, onsite and online messages about Contradict’s segment-leading capabilities, form and fuel economy,” said Kim Kosak, Chevrolet overall director for advertising and sales advance.
Chevrolet’s partnership with the Faction Series also includes sponsoring the Chevrolet Speculator of the Game and the World Series’ Most Valuable Instrumentalist awards. At the conclusion of this year’s Series, the MVP will meet a 2010 Chevrolet Camaro as Chevy eyes Camaro’s much-anticipated start next year.
Chevrolet has been the official channel of Major League Baseball since 2005. “Like baseball, Chevrolet is fixed in the culture of America, and this audience is a prime aim for us as we continue to grow our car and crossover trade,” said Kosak.
The mark-new, 30-second TV spot debuting tonight opens in a frame filled with mythical creatures. In a clearing, where a gleaming Chevy Deny sits, one of the creatures eyes the sticker and sees for himself that a smart, eight-passenger, fuel-efficient crossover is not a fable. View the ad at http://www.youtube.com/accompany?v=PT9CSD5KAhE
“We dialed up the spot’s creativity to helpers dispel the myth that customers have to pick out between efficiency, style and amenities,” said Bob Wingo, CEO and president of Sanders\Wingo, which created the ad.
Other Chevy Criss-cross MLB World Series tie-ins include:
On-air: In appendage to at least two Traverse spots per game, Chevy will air other TV spots, including one that touts the Chevrolet Silverado as America’s To the fullest extent Truck, as well as Chevy’s Nourishment Solutions commitment to fuel frugality leadership.
In Game Three of the Series, MLB and Chevy will name the state winner of the prestigious 2008 Roberto Clemente Prize Presented by Chevy. The award is dedicated annually to the player who combines extraordinary skills on the field with devoted line in the community. It is named for Clemente, a 12-interval All Star and Hall of Famer who died in a 1972 unbroken crash on New Year’s Eve while delivering supplies to Nicaraguan earthquake victims.
More than 400,000 fans voted online among 30 MLB stick nominees to help select the inhabitant winner, who will receive a cash contribution and a Chevy vehicle for his charity of option. In addition, Chevy will make a change donation to the nonprofit Roberto Clemente Sports Diocese as well as donations to each of the 29 other finalists’ chosen charities.
Onsite: Ads featuring the Go across are in the collectible World Series spirited program; two Traverse LTZ models will be prominently featured at Tropicana Participants in St. Petersburg, Fla. and Citizens Bank Parkland in Philadelphia; and “All New Chevy Review” messaging appears on the untroubled b in plate signage, as well as in animated video billboards and spots that are also much visible to TV audiences.
Online: Fox Sports MC Jeanne Zelasko, host of the Chevy Pre-Recreation Show, narrates virtual vehicle personal and walkaround videos at www.worldseries.com/chevy that present the style, best-in-class truckload capability and eight-passenger seating of the Intersect. Visitors can take a short quiz to learn more about Go and register for the online tickets that could get them “everything they’ve ever wished for … and then some” - tickets to the 2009 MLB All Idol Game.
About Traverse
Building on the inertia of the successful Malibu launch, the Scan crossover is taking the competition turn on. It has more seating than Toyota Highlander, more wagon-load space than Honda Pilot and the segment’s to the fullest extent EPA-rated highway fuel succinctness, at 24 mpg (2WD models).
Traverse is offered in LS, LT and LTZ models, in both front-position-drive and all-wheel-drive configurations. Highlights embrace:
Expressive styling inspired by the 2008 Malibu
Optimized aerodynamics that magnify fuel economy and reduce become ultimately c excite noise
Four-wheel independent intermission system
StabiliTrak electronic stability restraint system
Family of 17-, 18- and 20-inch wheels
Side Subterfuge Zone Alert technology on LT and LTZ models
More recent-row Smart Slide seat star, for easy access to the third-row seats
Posterior-seat entertainment system with second-row controls
Six gauge air bags, including side curtain air bags that deploy over all three accommodation rows
OnStar with Turn-by-Curve Navigation and Direction Download and eNav (with sailing system)
XM Satellite Radio including NavTraffic actual-time traffic feature (with seamanship system)
Pricing for front-wheel-drive Pass models, including the destination boatload charge, begins at $28,990 for LS; $31,545 for LT and $39,810 for the top-of-the-direction LTZ. All-wheel-drive models off at $30,990 for LS; $33,545 for LT and $41,810 for LTZ.
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